AGENCY EXECS
They want permission to bring fresher, braver thinking to their clients' briefs, and to carve a path that gives them and their clients the confidence to tell bolder, more truthful brand stories.
START-UP FOUNDERS
Too often they find themselves pulled between investor decks, product roadmaps, and shipping as fast as they can. They know their origin story is powerful but under-expressed. They want to find, tell and manage a story that allows them to scale, but keep the company honest as it grows.
SENIOR MARKETERS
They're stuck between brand vision and channel-by-channel chaos. They see the inconsistency, duplication and noise across campaigns and partners. And they want a central truth that simplifies choices, unifies teams, and defends long-term brand building inside an organization addicted to short-term tactics.
A SHARED MINDSET
In a low-trust world, they don't want to build their brands on fragile exaggeration. They believe brands built on unadulterated truth are the only ones that can withstand today's always-on scrutiny. And they welcome an independent voice with no media to sell and no empire to build; just the clarity, courage and conviction to help clients choose authenticity over artiface.
IF ANY OF THIS FEELS FAMILIAR,
GET IN TOUCH AND LET'S TALK.
They want permission to bring fresher, braver thinking to their clients' briefs, and to carve a path that gives them and their clients the confidence to tell bolder, more truthful brand stories.
START-UP FOUNDERS
Too often they find themselves pulled between investor decks, product roadmaps, and shipping as fast as they can. They know their origin story is powerful but under-expressed. They want to find, tell and manage a story that allows them to scale, but keep the company honest as it grows.
SENIOR MARKETERS
They're stuck between brand vision and channel-by-channel chaos. They see the inconsistency, duplication and noise across campaigns and partners. And they want a central truth that simplifies choices, unifies teams, and defends long-term brand building inside an organization addicted to short-term tactics.
A SHARED MINDSET
In a low-trust world, they don't want to build their brands on fragile exaggeration. They believe brands built on unadulterated truth are the only ones that can withstand today's always-on scrutiny. And they welcome an independent voice with no media to sell and no empire to build; just the clarity, courage and conviction to help clients choose authenticity over artiface.
IF ANY OF THIS FEELS FAMILIAR,
GET IN TOUCH AND LET'S TALK.
Gordon is a true big brain.
He and I have worked on tough business challenges together in a broad range of industries and he isa rare strategist for sure. One who can elevate his thinking to a macro, world view and then zoom in on the tiniest detail to bring it to life. He's a brilliant partner for anyone looking to elevate their strategy, prove the worth of a brand, or connect thinking from brand through
demand in a complex system.
JIM LESSER
SVP CHIEF BRAND OFFICER, SERVICENOW
THE LOOKING GLASS
TUNE IN HERE
"The truth stands in
the looking glass, waiting for those brave enough
to look it in the eye."
TUNE IN HERE
THE LOOKING GLASS