"The
most
powerful
element in
advertising
is the truth."

Orwell’s Prophetic 
Wisdom & The Still Revolutionary Act Of Brands Telling The Truth

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Gordon combines high intellect and creativity with the strong forward thinking of a great planner. He has a unique way of distilling complexity into inspiring insights. He’s detailed and original, with a thirst for culture, and a passion for brands like no other.

Kostas KaranikolaS
Executive Creative Director, CP+B

Gordon is simply one of the best strategic and creative thinkers I've worked with. His briefs made my job fun. They were rich with original and insightful thinking, which is the kind of inspiration that creatives dream of (and rarely get). He is clearly passionate about what he does. I've seen him dig and dig and dig into research and do his own as well, all in a quest to position a company or product in a way that means something to real people.

Natalie Kaufman
Creative Director, JWT New York

Know Thine Enemy &
Make Real Life The True Competitor Your Brand Should Seek To Beat

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