The Dangers Of Risking A Lie & The Rewards For Brands That Fear No Truth
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Brands today operate in a world where transparency is essential, and the consequences of dodging the truth can be severe. In an age where information spreads rapidly, brands that fail to be honest risk losing consumer trust, facing legal repercussions, and suffering long-term damage to their reputations.
Gordon is one of the most gifted planners I have ever worked with. His passion for the craft and high standards makes it a real pleasure to work with him. You always
walk away knowing more.
Tony Effik
Managing Director, Google
